[Prompted by
this
MetaFilter discussion.]
New technologies create new ways of communicating, thinking, and
producing, but they also inevitably create new ways for con-men and
hucksters to make an easy buck. Email brought us instantaneous,
nearly zero-cost global communication; it also brought us spam.
Webpages and search engines brought us more information at our
fingertips than ever before in history; it also brought us domain
squatting, tasting, typosquatting, blog and link spam. It’s an iron
law of human nature that wherever there is a way to take advantage of
a system for profit, someone will do it.
Amazon.com is poised to make the so-called “long tail” of
book publishing available to all of us, by allowing ‘print on demand’
publishers to list their books in Amazon’s online catalog, and then
print the copies individually, whenever an order comes in. It’s an
idea with a lot of promise: by eliminating overhead, PoD allows books
on incredibly niche subjects — which traditionally would have had a
single short-run printing and then gone out of print, or not been
printed at all — to stay available and in print.
But now this technology has found its own problem, eerily reminiscent
of email’s spam and the web’s ad-ridden pages: automatically-produced
‘books’ consisting of database dumps on a particular subject. Like
typosquatters who buy up thousands of domain names, knowing that it
only takes a few ad hits to recoup the cost, or an email spammer who
sends out billions of messages knowing only a few will lead to sales,
a ‘titlesquatter’ can create thousands of ‘books’ in a database like
Amazon’s, each on an almost ridiculously-niche subject. If an order
comes in, the information is quickly assembled from publicly-available
sources and the tome is sent out.
Phillip M. Parker, a professor of marketing at INSEAD, seems to be
taking this route. He has over 80,000 books listed on
Amazon, on subjects ranging from obscure medical
conditions to toilet-bowl brushes. According to a Guardian
article, they are written by a computer, at a rate of
approximately 1 every 20 minutes.
Although some of the books do get positive reviews (not that this is
saying much; Amazon’s review system is anything but
unbiased), even the books’ supporters
note that they are mainly compendia of Internet sources. This
review, on “The Official Patient’s Sourcebook on
Interstitial Cystitis” which retails for $24.95, is fairly
representative:
I was very disappointed when I reviewed this book. It was almost as
if the author(s) went to a search engine, and the NIH’s Medline, and
the National Library of Medicine (PubMed) did a search for IC then
made a book out of the results. … In my opinion, just a few hours
on the web “today” will yield more current and useful information
than that provided by this book. For those seeking information on
IC, I suggest a search on “google.com” instead.
Others are more blunt:
The is downloaded copy of the NIAM website, and a list other
research websites. I learned more from Google.
Although there may be a place and a market for ‘sourcebooks’ of this
type, when they are clearly described and marked as being
machine-written or -compiled, judging from the reviews it seems as
though many consumers are purchasing them expecting more, and are
consequently disappointed. This is bad news for print-on-demand, and
the ‘long tail’ in general: if Amazon and others do not work to keep
the content of their catalogs high, consumers may learn to mistrust
anything that’s not highly ranked in sales numbers. PoD already has a
poor reputation within the publishing industry, and if
machine-generated books with plausible-sounding titles become more
common, to the point where users have to sort through dozens of
infodump ‘sourcebooks’ to find one offering new information, the
situation could get far worse. At worst, it could turn users away
from reference books completely — why bother buying reference books,
if the majority of them just reprint what you can find in an online
search anyway?
Although nothing that Parker is doing is illegal or even contrary to
Amazon’s current policies, it makes sense for Amazon and other
retailers that catalog PoD books to nip this behavior in the bud,
before it becomes a full-fledged epidemic. If there’s anything that
we should have learned from email and web spam, it’s that what begins
as an oddity and an annoyance can quickly become a major waste of time
and resources.